Born in Benton Harbor Michigan.A graduate of the University of Michigan,she got her Bachelor of Arts degree with a double major in English and Science.She created the Caroline R.Jones Dean's Merit Scholarship there and serve on the Visiting Committee for the College of Literature,Science and the Arts.Her throughts and instincts carried her a long way when she began her career in 1963 as a Secretary-Copywriter Trainee at J.Walter Thompson Company (JWT).Within weeks,Caroline was promoted to the creative director of their largest account.Soon after Caroline to junior writer.For more than five years,she was the voice of reason behind a series of national campaigns.Caroline helped write " 100 years of Advertising: The Walter Thompson Story" special issue of Advertising Age.
Her advertising campaigns were a collective blend of sophistication and soul.For than 30 years,Caroline was on the cutting edge,generating upbeat and charismatic campaigns.Caroline remarkable creativity inspired many women and people of color to seek careers in advertising and marketing.Prior to starting Caroline Jones Incorporated,she was a founder,Executive Vice President,and Creative Director of Mingo-Jones.There she brought her experience as Vice President and Creative Group Head and was the first African American woman ever elected Vice President of a major advertising agency.She was also vice president and co-creative director at Zebra Associates.Caroline contributions to the business were widespread.In addition to the creative reputation she enjoyed,she was often a speaker and lecturer.
Her associations included the Committee of 200,International Women's Forum,advertising Woman New York and the Boards of the New York City Partnership,Eureka Communities,The Advertising Council and the VCU Ad Center,Richmond Virginia.A former Advertising Woman of the Year,she produced some of the most unforgettable campaigns in advertising history.Her presence in the advertising community motivated larger agencies to re-examine the manner in which they market to African-Americans and people of color.
Her advertising campaigns were a collective blend of sophistication and soul.For than 30 years,Caroline was on the cutting edge,generating upbeat and charismatic campaigns.Caroline remarkable creativity inspired many women and people of color to seek careers in advertising and marketing.Prior to starting Caroline Jones Incorporated,she was a founder,Executive Vice President,and Creative Director of Mingo-Jones.There she brought her experience as Vice President and Creative Group Head and was the first African American woman ever elected Vice President of a major advertising agency.She was also vice president and co-creative director at Zebra Associates.Caroline contributions to the business were widespread.In addition to the creative reputation she enjoyed,she was often a speaker and lecturer.
Her associations included the Committee of 200,International Women's Forum,advertising Woman New York and the Boards of the New York City Partnership,Eureka Communities,The Advertising Council and the VCU Ad Center,Richmond Virginia.A former Advertising Woman of the Year,she produced some of the most unforgettable campaigns in advertising history.Her presence in the advertising community motivated larger agencies to re-examine the manner in which they market to African-Americans and people of color.
Caroline died of cancer in New York.
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